New MPF.hk: mpf comparison made easy

This article is a rewrite of a report from October 2012.

Era context: The original was 33 characters — a launch blurb for the revamped MPF.hk in October 2012. MPF information was then scattered across trustee websites; “fund comparison made easy” answered a real pain point for workers, and defined this site’s positioning ever since.

The brand-new MPF.hk is live. Fund comparison made easy — the strongest fund comparison in town.