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BCT said to target equity funds in fee cut to lock in clients as Sun Life holds firm

2011-11-11
Marcus Tang

Hong Kong’s MPF trustees were duelling for market share, with BCT the latest to join — reportedly concentrating its cuts on equity funds rather than Fidelity’s across-the-board slash. Sun Life, meanwhile, held its ground: actively managed funds cannot win on price, it said; investment returns matter most.

Why start the fight before the ECA?

The industry read was blunt: providers were not waiting for the Employee Choice Arrangement’s mid-2012 launch — the early scramble was about locking in clients before anyone could leave. BCT’s master-trust scheme held 20 funds with an all-in fund expense ratio of 1.52%, below the market average of 1.78% across 523 funds. That even a not-the-priciest operator would cut again, insiders said, showed the industry racing to stake ground first.

Sun Life: active funds can’t compete on price

Sun Life’s BestServe unit stood pat. 陸季嬋, its senior vice-president for pensions and group insurance, pointed overseas: Australia’s pension assets were 17 times Hong Kong’s and Canada’s 30 times, yet Australian fees ran 0.5%–0.6% and Canada’s 0.8% — against Hong Kong’s 1.78% average, “not expensive”. Sun Life’s equity funds charged about 1.5%–1.6%, still below peers’ 1.9%; for manager-run active products, 1% was the floor — cutting further would leave “no meat”.

BCT: ECA in H2, competition intensifying

BCT said the ECA was expected in the second half of next year and competition would intensify; as a top-five MPF provider and the largest trustee, it would roll out new strategies to seize the moment. Fidelity, meanwhile, cut management fees across the line from 7.64%, with conservative funds slashed 20.59% — an average cut under 10%.

What members can do

A client-lock-in battle is good news for members: trustees cut to keep you, so the leverage is yours. But heed Sun Life’s caveat — active funds have a cost floor, and past a point the contest is always about returns. When switching on price, put fees and performance on the same table. The MPF education hub shows how to compare.

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