AXA sets HK$40 billion target for MPF assets by 2015

AXA’s Lee Ping-hei has set himself an ambitious plan: grow AXA Hong Kong’s MPF assets to HK$40 billion by 2015, lift market share to 6%, and break into the city’s top five MPF providers.

How will he get to HK$40 billion?

More fund choices, plus free software for SMEs. Lee said AXA will add new fund categories to its MPF lineup and give small and medium employers free electronic software to handle MPF contributions, payroll and HR — indirectly raising their efficiency. The group will also hire reasonably priced professional fund managers to keep returns competitive.

What else is AXA doing?

Seminars, calculators, questionnaires — and charity. To raise retirement-awareness, AXA will run MPF seminars for employers and employees, offer an online retirement-savings calculator, and publish fund literature plus risk-tolerance questionnaires. On the charity front, AXA has repeatedly donated to Pok Oi Hospital, sponsoring a mobile Chinese-medicine clinic serving working people in mixed residential-commercial districts; this May it won the Community Chest’s top fundraising team honours for the second straight year.

To compare fund lineups across providers, visit MPF fund comparison.