Aviva Hong Kong to double market share through advisers, new products

五月 20, 2011
Eddie Choy

Aviva Hong Kong plans to double its market share of insurance products via its newly established financial planning advisory and expanding its product range.

Elba Tse, managing director of Aviva Hong Kong, is preparing to introduce two new insurance products in 2011. One will be an investment-linked insurance product with exposure to some ‘popular currencies’, aiming to provide relatively lower risk for investors.

The second is expected to be a savings plan insurance product with more insurance coverage, she said.

Aviva is also looking to win new custom through the Capital Investment Entrant Scheme (CIES) and is seeking approval from the scheme’s authority for an investment-linked assurance scheme (ILAS) product.

The company established its new financial planning advisory distribution channel, called Aviva Advisor, early this year, and plans to hire additional 300-400 advisers in Hong Kong by 2013. For this year, Tse is targeting 100 advisers to join.

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